Nicolai Marciano recruited Eli Russell Linnetz to reinvent GUESS USA, California-based sub-brand of Guess. The clothing collection designed by Nicolai Marciano is innovative and focuses on the aesthetic of the American West.
This partnership, which is expected to create a synergistic effect, proposes a carefully selected collection utilizing GUESS USA's rich image contents. Eli Russell Linnetz took all the photos for the FA22 campaign, while one-off designs from the 1980s, 1990s and 2000s from Guess' workshops that had never been made into products before were first reborn as products. Sometimes, they appealed to lifestyle and the American Dream with symbolic advertisements that did not feature any clothing at all.
“Guess has always told amazing stories through photography,” said Eli Russell Linnetz.