You can see that the theme is slightly different every season, such as the environment, future, and structure.I wonder how these themes are decided.
Every season, the theme is composed of the direction Ohos pursues and the interests and tastes of the time.I don't take into account the timeliness, but the theme tends to change with the perspective that changes every time.In principle, what I want to convey through the collection is the message rather than the image of the product itself.One scene I want you to think of when you look at the collection.Since last year, we have been producing artwork as a device to help deliver these messages, exposing them together in the lookbook, and delivering messages more directly.By the way, all the artwork is produced with team members.
Please give us a brief introduction of the concept and items for the 2023 S/S season.
This season is a collection that expresses the brand's sporty mood active wear through virtual ballerinas.In particular, dresses, shirts, and toe shoes with ribbons or string details inspired by ballerina's clothes reveal that intention.It also contains Ohos' unique experimental gaze, including dresses that can be worn in various ways of 6way and variable temperature windbreakers that change color depending on temperature.The campaign film of this collection conveyed the message of the collection by creating the city's desire and splendor with panoramic nuance under the title of phantom magoria.