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2023-10-27

HEIGHTS VISIT : GLOWNY

The series "HEIGHTS VISIT," which contains the history of the brand in Heights and facts that others did not know, is a content that introduces the brand store in Heights in person.We met Choi Jae-in and Choi Ji-ho, directors of Gloney (@beglowy), a brand that produces based on delicacy and love and presents different personalities and beauty, and conducted the sixth Heights Bizit.
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Please give me a brief introduction to the brand.
Gloney is a brand that conveys the way to love who I am.It has a simple and classic mood, but I think it's a brand that can face your own self without caring about other people's eyes.I want to continue to propose these guides and build a unique and sustainable fashion brand.

I'm curious about how Jane and Jiho launched their brand.
My sister has been influenced by her mother who runs a clothing business since she was young.My mother likes vintage moods and even though she is 50 years old, she enjoys wearing LEVI'S DENIM JEANS.I think I was able to launch a brand like this because I've been thinking about 'I want to do a clothing brand someday' since I was young.
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Please give me a brief introduction to the concept and main items for the Gloney 23FW season.
Through this season, I wanted to show you love without regulations.Everyone has a different definition of love.So, in order to contain intangible love that does not tailor the form of love and does not define any standards or shapes, we released the 23FW season with the title of "NEW ROMANTIC" and Gloney's "Newly Suggested Romantic."

I would like to recommend knitwear and fur line as the main items.First of all, our products have a lot of 'real-life' items, so I recommend you try them on yourself.The knitwear is made of wool/viscose/cashmere materials for daily wear with a soft fit and light weight.The newly released "LIVAN FUR JACKET" is a fur product that can keep you cool and warm at the same time, so I highly recommend it!
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Any styling tips for knitwear, fur line items?
The reason why we have more top items than bottom items every time we release a product is because we want you to wear it with Gloney's Denim Line.So knitwear and fur products can look even better when worn with Gloney's denim!
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Among SNS contents, Tim Gloney contents and directors' exposure are popular.Are we planning the contents together?
Of course, the two of us are participating in content planning together.Together with the content team, we are helping each other with the content needs and setting the direction together.I think there's a much better synergy when we make it together than when we think of ideas and plan it.

What are your interests and hobbies these days?
We both do Pilates and gym, but these days we want to learn tennis together.So I think tennis is my biggest interest these days.
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I'm curious about the projects and plans you're planning.
The closest plan is that 23FW CLASSIC LINE will be released around mid-to-late November.We are planning a collaborative collection with a global brand next year.Please look forward to it and give it a lot of attention!

Lastly, please say something to those who like Gloney.
Please visit our store in Hannam-dong, Gloni, and try on all the products and take a lot of pictures.I didn't know the brand would grow this fast, but I'm very grateful that Gloner loves Gloney as much as we love him.Thank you so much.Sa... Sa... 💞
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GLOWNY 10% OFF PROMOTION

October 27 (Fri) 18:00 PM - November 02 (Thu) 18:00 PM

We're holding a 10% discount promotion for Gloni.
You can get a 10% discount on 23FW products during the period only.
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